Exploring Global Olfactory Families

A: Understanding these families provides a crucial technical language for communication:

1. Scent Targeting: It allows you to precisely target the emotional experience you want to convey (e.g., Citrus for energy, Amber for luxury).

2. Competitive Analysis: You can quickly position your product against competitors who use similar classifications.

3. Formulation: It helps our perfumers understand the core structure you desire, speeding up the R&D process significantly.

A: While Florals remain eternally popular, the fastest-growing categories in the US are:

• Gourmand: Sweet, food-inspired notes (Vanilla, Coffee, Caramel), highly popular among younger demographics.

• Clean/Transparent Musks: Driven by the desire for subtle, “skin-but-better” scents and minimalist aesthetics.

• Woods: Especially Sandalwood and Vetiver, often used in gender-neutral or “niche” fragrances.

A: The shift from “Oriental” to Amber is driven by industry-wide efforts toward inclusive and sensitive language. The term “Oriental” is considered dated and can carry colonial connotations. Amber is the preferred, professional term, which accurately describes the dominant warm, resinous, sweet notes (Vanilla, Incense, Resin) that define this fragrance group.

A: We use Fixatives and Base Note Anchors. Our perfumers utilize less-volatile materials (like Musks or certain Resins) to chemically “anchor” the lighter Citrus molecules to the base of the formula. This technique significantly extends the life of the refreshing top notes, providing a more balanced and long-lasting scent experience.

open-plan living spaces.

A: Yes. Modern perfumery rarely uses single, pure families. A scent is often described using a primary family and a secondary modifier (e.g., “Woody Oriental” or “Floral Aquatic”). This mixing creates complex, unique scent profiles that define modern niche and designer fragrances.

• requested for a fresh, non-cloying ambiance in

A:Best for Throw: Woods (Cedar, Sandalwood) and Ambers (Vanilla, Spice) are ideal because their heavy molecules are naturally less volatile and provide exceptional Hot Throw.

• High Demand: Clean/Aromatic families (Herbaceous, Citrus/Green blends) are highly