Access our exclusive, quarterly Market Trend Reports, synthesizing global consumer data, olfactory forecasting, and retail analytics to inform your next product strategy.
What Our Reports Cover
Strategic Insights for Product Innovation
Focus: Identifying emerging key notes, accords, and scent families expected to dominate the market 12-24 months in advance.
Content Examples: The shift from heavy gourmands to “Clean Skin” Musks, or the rise of AI-Generated Aromatic Profiles.
Focus: Deep dives into demographic shifts, purchasing triggers, and category growth (e.g., luxury home fragrance growth in Europe; Gen Z buying habits in the US).
Content Examples: Sustainability claims that drive purchase, price elasticity, and preferred retail channels.
Focus: Analyzing the commercial impact of new laws (MoCRA, REACH, IFRA amendments) on formulation and labeling strategies.
Content Examples: How new allergen reporting thresholds affect packaging design.
Report Format & Access
Quarterly Trend Digest 。
Public (Free) – Requires email sign-up.Annual Strategic Report 。
Client Access Only – Reserved for active B2B partners.Bespoke Deep Dive。
Paid Consultation – Request a proposal.
Don’t just follow trends—create them. Let us apply these strategic insights to your next product brief.
F.A.Q.
Market Trend Reports FAQ Article
A: Our reports are synthesized by a collaborative team comprising:
In-House R&D Perfumers: Providing expertise on emerging olfactory molecules and accords.
Marketing & Strategy Analysts: Tracking global retail data, social media trends, and key consumer reports (e.g., NPD, Mintel).
Regulatory Experts: Ensuring trend analysis is grounded in future compliance feasibility.
We blend primary data with proprietary internal sales information for highly actionable insights.
A: The primary benefit is Strategic Foresight and Risk Reduction.
Focus: We identify the specific fragrance families that will be in high demand 12-18 months from now, preventing your R&D team from developing products that are already saturated or trending out.
Efficiency: It guides formulation direction, significantly reducing the time and cost associated with unnecessary initial concept testing.
A: The Annual Strategic Report is reserved exclusively for our active B2B manufacturing partners. This in-depth analysis is considered a premium benefit of working with us, as it contains sensitive data and specific formulation recommendations. If you are an established client, please contact your dedicated Account Manager for immediate access.
A: Our reports take a global perspective but always include segmented analysis for the European (EU) and North American (US/Canada) markets, as these are critical areas for fragrance innovation and retail growth. We highlight regional differences in consumer preferences, pricing, and required local certifications.
A: Yes. We offer Bespoke Deep Dive consultations. If your team requires highly specialized market intelligence (e.g., a detailed competitive analysis of a niche ingredient, or a deep dive into specific demographic purchasing patterns), we can create a customized report for a service fee. Please submit a request via the CTA button for a proposal.
A: The free Quarterly Trend Digest will suggest the olfactory direction (e.g., “A modern Fougere with mineral notes”). The Annual Strategic Report provides high-level formula recommendations. For the actual, ready-to-use, IFRA-compliant formulation, clients must follow up with our R&D team via a Custom Formulation or Ready-to-Launch inquiry, referencing the specific trend they wish to execute.
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- koohancom@gmail.com
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Email: koohancom@gmail.com.